ZXMOTO is the motorcycle brand founded in Chongqing by Zhang Xue, the same entrepreneur who created Kove. It has made a name for itself very quickly with sports and rally bikes, but at EICMA 2026 it also brought something much calmer and closer to what we like on this site: the 350 Scrambler.
The bike was first shown in September at the CIMA show in Chongqing, as a near-production prototype. In Milan it appeared again, this time for European visitors, with its mix of red tank, white frame and white seat.
1980s enduro style
This isn't the usual 1960s-inspired scrambler. The 350 Scrambler looks more to the enduro and trail bikes of the late seventies and eighties: a long, generous tank, a long flat seat with a red strap, a high front mudguard, a short tail and side panels with "Scrambler 350" lettering.
Up front there's a round LED headlight with a protective grille and a small number board, like the off-road racers of that era. The frame is painted white, as are the spoked rims, and the contrast with the red tank and the brand's Z gives it a strong period feel.
The engine: a simple 350 cc single
The engine is a 350 cc single. Based on the CIMA prototype, it's air- and oil-cooled, with a single overhead cam, four valves and a six-speed gearbox. It's designed to be simple and cheap to maintain, and ZXMOTO will share it with its upcoming 350 trail family.
The brand hasn't released official figures yet. At the Chinese launch, 31 to 36 hp was mentioned, which would make it A2-legal without a restrictor.
Chassis and equipment
- Steel double-cradle frame, painted white.
- Conventional fork up front and a linkage monoshock at the rear.
- Spoked wheels, most likely 19 inches front and 17 rear, with CST dual-purpose tyres.
- Disc brakes with ABS front and rear.
- Round LED headlight with grille and twin round-dial instruments.
- Light weight: around 130 kg dry was mentioned in China, a figure still to be confirmed for the European version.
Specifications (provisional)
ZXMOTO hasn't published the spec sheet yet. These details come from what was seen at CIMA and EICMA and may change for the production version.
| Engine | Single-cylinder, air- and oil-cooled, SOHC, 4 valves |
|---|---|
| Displacement | 350 cc |
| Power | No official figure (31 to 36 hp mentioned) |
| Gearbox | 6-speed |
| Final drive | Chain |
| Frame | Steel double cradle |
| Front suspension | Conventional fork |
| Rear suspension | Linkage monoshock |
| Brakes | Disc front and rear, with ABS |
| Wheels | Spoked, 19 in front and 17 in rear (to be confirmed) |
| Tyres | CST dual-purpose |
| Weight | About 130 kg dry (to be confirmed) |
| Licence | A2 (expected) |
| Price | To be confirmed |
| European launch | No date; probably 2027 |
Price and launch
ZXMOTO hasn't announced a price or European date. We know the brand wants to sell its larger range in Europe (the 820RR, 820R and 820X arrive in 2027), and the 350 Scrambler would fit well as an entry model. Bikes of this size are very cheap in China, but the European price will depend on Euro 5+ approval and the importer. We'll update this article when there's information for Spain.
What we like and what makes us hesitate
We like that it breaks from the usual formula and goes for a classic enduro style, with very well chosen colours. The air-cooled engine, double-cradle frame and low weight promise an easy bike that's cheap to run and good on simple trails.
What makes us hesitate is that it's still almost a prototype: no official specs, no price and no date. ZXMOTO doesn't have a dealer network in Spain yet either, and it remains to be seen how an air-cooled single will meet Euro 5+ without losing character. If you want an A2 scrambler with a confirmed date, look at the BSA Bantam Scrambler 350, another EICMA newcomer.
If you want to customise it
With its classic enduro look, the 350 Scrambler is crying out for a rally or tracker build. If you modify one in Spain, check these modifications first, case by case and depending on your registration document:
- Handlebars: wider or higher bars change the riding position and steering lock.
- Exhaust: a new silencer must be type-approved and meet noise limits.
- Wheels and tyres: more aggressive knobblies or different sizes may require updating the registration document.
- Subframe: a shorter tail or a solo seat affects the passenger seat.
- Indicators and lights: type-approved and positioned where the rules say.
This is guidance only and doesn't replace the judgement of the ITV station (Spain's vehicle inspection). Find out how modification approval works or tell us about your bike (in Spanish). Our shop has handlebars to get you started. For other A2 options, see the Rieju Scrambler 607 or the Triumph Bonneville T40.
Sources and credits
Lead photo: EICMA press area. Other photos: CIMA show in Chongqing, via Moto Rollos. Data: Moto Rollos and Motovoyager. This article is our own summary and commentary.




